Make Time by Jake Knapp and John Zeratsky is a practical guide that helps readers reclaim control over their daily schedules and focus on what matters most. The book introduces the concepts of choosing a daily 'Highlight,' beating distractions, and optimizing energy levels. By combining simple tactics and flexible strategies, the authors empower individuals to create more intentional, meaningful days.
Choose a daily 'Highlight' to focus your energy on the most important task.
Limit distractions, such as digital interruptions, to regain time and attention.
Prioritize rest and movement to optimize mental and physical well-being.
The book was published in: 2018
AI Rating (from 0 to 100): 88
Make Time proposes identifying one daily priority—the Highlight—that you want to focus on above all else. This helps cut through endless to-do lists and ensures you are fulfilled each day by working on what matters most. You choose the Highlight based on urgency, satisfaction, or joy.
The book suggests making your phone and computer less appealing by deleting distracting apps, turning off notifications, and using grayscale mode. By reducing the instant gratification of these devices, you cultivate focus and improve productivity. These simple adjustments can significantly decrease the time lost to mindless scrolling.
Knapp and Zeratsky recommend changing your physical surroundings to make your desired behaviors easier and distractions less tempting. For example, leaving your phone in another room, or setting up a special workspace, can help trigger the right habits. This approach leverages environment design to encourage intentional action.
Instead of constantly checking emails and messages, allocate specific blocks of time for communication. This tactic reduces context-switching and keeps you focused on your Highlight. The book suggests even using an auto-responder to set expectations for slower replies.
Make Time encourages readers to intentionally create empty slots in their schedules. By avoiding back-to-back commitments, you allow time for reflection, creativity, and rest. These blank spaces help ensure you don’t get trapped by busyness and always have moments to recharge.
At the end of each day, the authors advise taking a few minutes to reflect on what worked (and what didn’t) and tweak your tactics accordingly. This iterative process helps you customize the Make Time approach to fit your unique life. Regular reflection ensures continuous improvement.
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