Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be by Marshall Goldsmith

Summary

'Triggers' by Marshall Goldsmith explores the psychological and environmental ‘triggers’ that influence our behaviors and often prevent us from achieving lasting change. The book emphasizes the importance of self-awareness and structured follow-through in overcoming these obstacles. Goldsmith offers practical techniques for managing triggers, including daily questions and accountability strategies. Through personal anecdotes and research-backed insights, he shows readers how to create positive behavioral shifts that stand the test of time.

Life-Changing Lessons

1. Awareness is the first step to change: Noticing the triggers around us, both internal and external, is essential to altering our behaviors.

2. Daily self-monitoring leads to improvement: Regularly asking yourself reflective questions helps maintain focus on your behavioral goals and measure progress.

3. Accountability accelerates growth: Involving others or using systems to track your commitments ensures greater follow-through and sustained change.

Publishing year and rating

The book was published in: 2015

AI Rating (from 0 to 100): 88

Practical Examples

1. Daily Questions Routine

   Goldsmith recommends ending each day by asking yourself a series of tailored questions about your goals and behaviors—for example, 'Did I do my best to be patient today?’ This self-assessment increases self-awareness and builds a habit of reflection, which strengthens your ability to focus on growth.

2. Environmental Management

   He highlights the power of environment, suggesting that our surroundings continually influence our choices. For example, if you're trying to eat healthier, removing junk food from your home makes the desired behavior easier. Goldsmith urges readers to modify their environment to minimize negative triggers.

3. Active Commitment Devices

   Goldsmith shares stories of clients who make public commitments or enlist peer support to change behaviors. For instance, one executive improved punctuality by openly declaring his goal and asking colleagues for feedback, turning social expectations into a motivator.

4. Anticipating Triggers

   The book advises anticipating situations or people that might trigger unproductive behaviors. Preparing a plan—such as rehearsing calming techniques before a stressful meeting—equips you to handle challenging triggers without falling into old patterns.

5. ‘Feedforward’ Instead of Feedback

   Goldsmith introduces 'feedforward,' a process where, instead of focusing on past mistakes, you ask for suggestions for future improvement. This positive, forward-looking approach encourages continuous growth and reduces defensiveness.